Second Life should be viewed not as a game, but as a platform for content developers.
Ok. Microsoft should not be viewed as a software developer but as a platform maker for content developers. That means given the current market position of Microsoft, there is no need for PDF or ODF. IBM should close their doors.
Cluetrain: If you develop content for a closed platform that does not have a standard means to export content, you or your customer are dumb.
The word is "dumb". Look it up if you don't get that meaning.
The virtual worlds industry sells the only content type that has few standards for import and export of content and for the most part, ignores the ones that exist. To develop for such platforms as Second Life, the smart developer doesn't use the platform tools, they use alternatives such as Maya or the Vivaty editor that can save into different formats.
So the description of Second Life as a 'content development platform' is not a red herring: it is misleading and anyone who buys it is 'dumb'.
Or works for IBM. The fellow who talked IBM into this scam is now being appointed to work for Obama. What a thrill...