When Apple ripped off Gary Lewis and The Playboys for the music to their new commercial, the emerging crack in their brand became obvious.
Cultural archaeology is one way to get ideas but at least rouge the corpse.
How to build real-time 3D virtual reality and other things in three dimensions on the web for practically no money. "He who can no longer pause to wonder and stand rapt in awe, is as good as dead; his eyes are closed." Albert Einstein