A new association popped up on my radar when Bob Sutor mentioned it at his blog.
I looked at the members list and noticed people I am familiar with such as Damon and Rita. Otherwise, it appears to be a business/social network site for people into virtual worlds, and technology agnostic (the site, not the people).
If anyone has better information about the association, please reply here and/or post to Bob's comment section. Could be a good thing; could be justAnotherSocialNetwork thing. I don't really know.