Here is another tale of how easily the big organizations have been scammed by the Second Life generation of 3D web hucksters. They discover that 3D content is expensive to own.
I hate to say I told you so.
Actually, no I don't.
Time after time the VRML generation pointed out that the real challenge was the cost of owning 3D content in the face of the churn of vendors who insist that market success depends on capturing and locking up the customer's content. It didn't work for the WYSIWYG vendors after the first turn of the wheel and it won't work for 3D content that has complex scripting.
And once again, a media fed by ad revenue knifed the pioneers in the back as their act of making their bones for the New Our Thing.
It's not laughable. It's droll. The web remembers and doesn't learn. In any intelligence test, the web would be considered an idiot.